A record 113 international players in the NBA on opening night

The NBA is on a mission to become a truly global sports leagues and has been delivering on its promise in recent years – with a number of live games, events and clinics taking place around the world and a new wave of players joining the league from different countries. The San Antonio Spurs hope to be contending for the NBA championship this year, boasting three of the best … Continue reading A record 113 international players in the NBA on opening night

NBA set to broadcast games with Virtual Reality

The National Basketball Association (NBA) is breaking new ground by partnering with NextVR to broadcast live basketball using Virtual Reality technology – it was announced this week. Image credit: Variety.com At least once a week, NBA League Pass subscribers, who purchase all the necessary equipment will be able to see a fully produced game in live virtual reality. Access to the stream is available to fans with an NBA League Pass … Continue reading NBA set to broadcast games with Virtual Reality

Liga ACB selects Genius Sports to unlock the value of its data

Spain’s premier basketball league, Liga ACB has announced a strategic agreement with Genius Sports, a global leader in sports data technology, distribution and commercialisation services. Genius Sports will carry out the work for three seasons, securing exclusive rights to distribute the ACB’s data for betting purposes and non-exclusive media distribution rights, building additional revenue streams through the use of data. Basketball Statistics Liga ACB will harness Genius Sports’ LiveStats … Continue reading Liga ACB selects Genius Sports to unlock the value of its data

NBA partners with Silicon Valley to teach players about life after basketball

For many of us, life as a professional athlete is a dream come true. Athletes spend decades perfecting their craft and developing the physical, mental and emotional attributes they need to thrive under the bright lights and public pressures of performing day in-day out. Companies have long respected the intangible skills that naturally cross over to the world of business. Yet for many NBA players, … Continue reading NBA partners with Silicon Valley to teach players about life after basketball

Media rights and Sponsorship driving growth for North American Sports

PricewaterhouseCoopers has launched it’s 2016 edition of the North American Sports Outlook, providing detailed analysis of the potential opportunities and challenges facing the North American sports industry. Key insights The sports market in North America will grow at a compound annual rate of 3.5 percent across the four segments analysed, from $63.9 billion in 2015 to $75.7 billion in 2020.  The media rights segment is forecast … Continue reading Media rights and Sponsorship driving growth for North American Sports